India Rose, winner of Grazia’s daily best-dressed blogger, likes to keep it simple. Her most
recent post sees her pairing a plain white tee with grey marl shorts, a black
sweater casually wrapped around her waist and a fluorescent COS bra which you
can just about see through her t-shirt. Accessorised simply with a silver Michael
Kors watch, denim backpack and a Beechfield beanie – this is effortless style
at it’s best. You know someone’s got it when they can out-dress you in shorts
and a tee.
We were lucky enough to have a chat with India herself and she let us in
to a few of her style secrets, the music she is rating at the moment and even
that inevitable scene kid stage we somehow all managed to go through at one
point in our lives. It’s comforting to know that even the most stylish have
some skeletons in their wardrobe.
Hey
India, hope you’re good. There is a question I have been dying to ask you: It’s
such a beautiful and memorable name, is India Rose your real name?
Yes it is, and thank you. My mum was given a really boring name and always promised to herself that her children would have names they were proud of. Quite thankful for that really, as I would have no idea what to call my blog otherwise.
It
definitely makes for a great blog title. Who are your favourite designers or
collections at the moment?
My favourite collections change each season but designers I have always loved are Alexander Wang, 3.1 Phillip Lim, Acne, Isabel Marant and Theyskens Theory. I also love a lot of menswear and streetwear brands, such as Supreme, APC, YMC and Albam, and then obviously sneaker brands like Nike, Vans, New Balance, Asics and Superga.
You
have recently won Grazia’s Best Dressed Blogger - did you ever think starting
out your blog that you would receive this much attention? Any tips for those
starting out on their blogs at the moment?
Honestly I had no idea. I just started it to gain a place on my university course. I stopped blogging for a year or two then suddenly had the urge to start it up again, and from then it's just been a natural progression I suppose. I'd say to keep to your own style, as it's so obvious when you're dressing in something solely because it's on trend or because loads of other bloggers are wearing it. Using style sites like Lookbook.nu really help gain viewers too.
What
brands/ labels are you looking out for this year?
To be honest
I don't really watch specific brands, I just buy something I like if I come
across it. Sometimes I get little visions of a look I want to create though,
and then I look out for brands I think may have something similar to what I
have in my head. Right now I want a pair of matching joggers and sweatshirt
from Alexander Wang, some suede Reebok Classics, some Asics gels, loads of LnA
basics and the rest I just hope to steal from my guy friends. I do that a lot.
So who
would you say influences you in your fashion style i.e. what icons inspire you?
Honestly
it's no one in particular anymore. I find myself disassociating myself with the
blogs that I follow, as they don't really have similar style to me. I take a
lot of inspiration from my guy friends I suppose, and then images I find from
lookbooks or collages and people I see in the street.
Not yet.
This is the longest I've been in the country and it's killing me, last year I
managed to go on 8 holidays! I'm going to Amsterdam on Monday though for my
birthday, and I'm going to Outlook festival in Croatia in September, then
hopefully Berlin at some point before all the clubs like Berghain close down.
It's going to be a sad time for Berlin.
Where
do you hope to be in the future? Do you have an ideal, dream job?
I'm not 100%
sure yet to be honest. I want to see where my blog will take me, and one day to
hopefully become a brand or at least help co-design a collection for somebody,
alongside styling lookbooks for my favourite brands or websites. That would be
incredible.
If you could style one person who
would it be and how would you dress them?
There are so
many people I think could pull off a different look to what they already have
that I wouldn't even know where to start with that.
Obviously
fashion is a massive part of your life but what do you think you’d be doing if
you weren’t working in fashion?
I'd still be
at university, but probably doing something like photography, which is what I
did before I started this degree. I've always wanted to DJ too. Who knows.
What
music are you listening to at the moment?
There are so
many and I could talk about this for days but right now I'm listening to
Meddling Loops by Rejjie Snow, Crave and Jesse James, Rhapsodie for Analog OSC
by Evil Needle, Angels by The xx, Between Friends by Flying Lotus feat. Earl
Sweatshirt, Faint by Boddika, Pearson Sound and Joy Orbison and Toni by Matthew
Kyle. I'm loving off Kendrick Lamar at the moment too. To be honest I've
overloaded my brain with electronic music over the past few months so I've just
started to listen to loads of old school soul, R&B and hip hop. J Dilla,
Full Crate and Mar, MF Doom, Aaliyah, Erykah Badu and Common all day every day.
Have you
always been so assured in your wardrobe choices or do you have any embarrassing
outfits from back in the day?
SO many
embarrassing stages. I was a bit of a scene kid at one stage, wearing loads of
liquid eyeliner, skinny jeans, bright Nike Dunks and extensions. In fact I've
had too many. I won't expose myself too much.
Lastly,
your dress sense is quite laid back and casual so what would you normally
wear on a night out?
It really
depends on where I'm going, but because of my nightlife I tend to wear what I
wear on my blog. High waisted shorts with a cropped tee, a bumbag and platform
sneakers, or wearing a tee as a dress. If I'm going to something that requires
for me to dress up, which is rare, I'll make more of an effort. The last time I
wore anything with a heel was to a debut music event in Nottingham. I couldn't
cope going all out so I paired them with my friend's American football jersey
and wore it as a dress.
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